Run your charity’s Instagram
Organizational setupSocial Presence · about 15 min · Charity owners and the volunteer running the charity’s Instagram
Instagram/Meta fundraising tools require verified 501(c)(3) status.
You created the charity’s Professional Instagram account in the personal guide and linked it to the Facebook Page. This guide is about running it well — through the same Meta Business Suite you use for Facebook.
One Meta workspace for Facebook and Instagram
Because the accounts are linked, Meta Business Suite manages both the Facebook Page and Instagram together — one place to schedule posts, reply to messages, see insights, and run fundraising. Treat them as one coordinated, on-brand presence.
- 1
Manage Instagram in Meta Business Suite
Open business.facebook.com, confirm the Instagram account is connected to the charity’s Facebook Page, and use Business Suite to post, schedule, and reply across both.
- 2
Post on a steady cadence from your brand kit
Use the charity’s Canva templates (see the Canva guides) for on-brand posts and stories, and schedule a regular rhythm. Review Insights to see what resonates.
- 3
Turn on nonprofit fundraising tools
Once the charity is recognized, enable Meta’s charitable/fundraising tools so supporters can donate through Instagram and Facebook campaigns.
Common questions
Do I manage Instagram separately from Facebook?
No — once linked, both live in Meta Business Suite, so you schedule, reply, and analyze them together rather than juggling two apps.
Can supporters donate through Instagram?
Yes, once the charity is a verified 501(c)(3) you can enable Meta’s fundraising tools, which work across Instagram and Facebook.
Next setup guides
Stuck on any step? Text Clarke Moyer at (520) 222-8104 — every step is meant to be simple, so if something doesn't match what you see, ask.