Set up Instagram (you + your charity account)
Personal setupSocial Presence · about 20 min · Volunteers and charity owners building the charity’s visual presence
Instagram is part of the Meta family with Facebook, so it follows the same rule: you have a personal account, and the charity has its own account that real people manage.
Set up your personal account first, then create the charity’s account and connect it to the Facebook Page.
Person first, then the charity account
You sign up as yourself and secure it with MFA, then create the charity’s Instagram and switch it to a free Professional account linked to the Facebook Page. The accounts are run by real, MFA-secured people — never a shared anonymous login.
- 1
Create your personal account
Install Instagram from the app store and sign up with the email or phone tied to your device, using your real name.
- 2
Turn on multi-factor authentication (MFA)
Go to Settings → Accounts Center → Password and security → Two-factor authentication, pick your account, and choose Authentication app.
Open one of your authenticator apps — FFC has you install both Google Authenticator and Microsoft Authenticator (see the Multi-Factor Authentication guide). Use the one that matches the account where you can; for sites that aren’t Google or Microsoft, either app works.
When the site shows a QR code, open your authenticator app, tap + / Add, and scan the QR code. The app starts showing a 6-digit code that changes every 30 seconds. Type the current code back into the website to confirm.
Always save the backup / recovery codes the site gives you right after setup — store them in your password manager. They are how you get back in if you lose your phone.
- 3
Create the charity’s account and make it Professional
Create a separate account for the charity (a clean handle in the charity’s name), then switch it to a Professional account (Settings → Account type) and choose a category like Nonprofit Organization.
Link it to the charity’s Facebook Page so you can manage both from Meta Business Suite and cross-post. Add the logo and a clear bio with your website.
Common questions
Do I need a separate account for the charity?
Yes — keep your personal account and create a separate one for the charity, switched to a free Professional account. They’re linked to the same Facebook Page and managed by real admins, but the charity’s posts stay separate from your personal life.
Why link Instagram to the Facebook Page?
Linking them lets you manage both in Meta Business Suite, schedule and cross-post, and (once you’re a 501(c)(3)) turn on Meta’s fundraising tools across both.
Next setup guides
Stuck on any step? Text Clarke Moyer at (520) 222-8104 — every step is meant to be simple, so if something doesn't match what you see, ask.