Set up LinkedIn (you + your charity Page)
Personal setupSocial Presence · about 20 min · Volunteers and charity owners building the charity’s presence
LinkedIn works just like GitHub: there is you, the person, and there is the charity’s Page. You first create your own profile, then you create the charity Page from it.
A LinkedIn Company/Organization Page can only be created by a personal profile — so the person comes first, always.
Person first, then the Page
Your personal LinkedIn profile is you. The charity’s Page is a separate thing your profile administers. You can add other admins later, but the Page always sits behind real people’s accounts — never a shared anonymous login.
- 1
Create your personal profile
Go to linkedin.com and sign up with the email on your phone (the same identity approach as GitHub). Use your real name.
Fill in a basic profile — photo, headline, current role. This is your professional identity.
- 2
Turn on multi-factor authentication (MFA)
Go to Me → Settings & Privacy → Sign in & security → Two-step verification and turn it on with an authenticator app.
Open one of your authenticator apps — FFC has you install both Google Authenticator and Microsoft Authenticator (see the Multi-Factor Authentication guide). Use the one that matches the account where you can; for sites that aren’t Google or Microsoft, either app works.
When the site shows a QR code, open your authenticator app, tap + / Add, and scan the QR code. The app starts showing a 6-digit code that changes every 30 seconds. Type the current code back into the website to confirm.
Always save the backup / recovery codes the site gives you right after setup — store them in your password manager. They are how you get back in if you lose your phone.
- 3
Create the charity’s Page
From the LinkedIn home page, click For Business (top-right grid icon) → Create a Company Page.
Choose Company (or Nonprofit), enter the charity’s name, website, and logo, and confirm you’re authorized to act on its behalf.
- 4
Add other admins and finish the Page
Open the Page → Admin tools → Manage admins and add at least one other person so the Page is never controlled by a single account.
Complete the About section, add the logo and a banner, and publish your first post so the Page looks active.
Common questions
Can I create a charity Page without a personal LinkedIn profile?
No. LinkedIn only lets a personal profile create and administer an organization Page. The person always comes first — make your profile, secure it with MFA, then create the Page from it.
Should my board members have LinkedIn accounts too?
Yes. Every legal or planned board member should have a personal LinkedIn profile and list the charity under their profile’s Volunteering section — it publicly signals they’ve accepted the role. Each person makes their own account, just like you did.
Next setup guides
Stuck on any step? Text Clarke Moyer at (520) 222-8104 — every step is meant to be simple, so if something doesn't match what you see, ask.