Set up LinkedIn (you + your charity Page)
Social Presence · about 20 min · Volunteers and charity owners building the charity’s presence
LinkedIn works just like GitHub: there is you, the person, and there is the charity’s Page. You first create your own profile, then you create the charity Page from it.
A LinkedIn Company/Organization Page can only be created by a personal profile — so the person comes first, always.
Person first, then the Page
Your personal LinkedIn profile is you. The charity’s Page is a separate thing your profile administers. You can add other admins later, but the Page always sits behind real people’s accounts — never a shared anonymous login.
- 1
Create your personal profile
Go to linkedin.com and sign up with the email on your phone (the same identity approach as GitHub). Use your real name.
Fill in a basic profile — photo, headline, current role. This is your professional identity.
- 2
Turn on multi-factor authentication (MFA)
Go to Me → Settings & Privacy → Sign in & security → Two-step verification and turn it on with an authenticator app.
Use the same authenticator app you already use for your bank or email — most commonly Google Authenticator or Microsoft Authenticator. If you don’t have one, install one from your phone’s app store first.
When the site shows a QR code, open your authenticator app, tap + / Add, and scan the QR code. The app starts showing a 6-digit code that changes every 30 seconds. Type the current code back into the website to confirm.
Always save the backup / recovery codes the site gives you right after setup — store them in your password manager. They are how you get back in if you lose your phone.
- 3
Create the charity’s Page
From the LinkedIn home page, click For Business (top-right grid icon) → Create a Company Page.
Choose Company (or Nonprofit), enter the charity’s name, website, and logo, and confirm you’re authorized to act on its behalf.
- 4
Add other admins and finish the Page
Open the Page → Admin tools → Manage admins and add at least one other person so the Page is never controlled by a single account.
Complete the About section, add the logo and a banner, and publish your first post so the Page looks active.
Next setup guides
Stuck on any step? Text Clarke Moyer at (520) 222-8104 — every step is meant to be simple, so if something doesn't match what you see, ask.